EQUITY PHILOSOPHY
AMI Asset Management believes that in order to generate superior long-term returns, a strategy must perform in-line with its benchmark in bull markets, but more importantly outperform in bear markets. AMI looks to achieve this by utilizing a GARP strategy which focuses on investing in companies with recurring revenue business models. The team defines recurring revenue business models as those with products and services that have a life span of less than two years, and thus must be replaced frequently. AMI believes that a recurring revenue business model allows a company to grow at a more predictable and sustainable rate and reduces volatility in its earnings.