Our Investment Philosophy

Seeking to generate attractive risk-adjusted returns through a set of guiding principles.

Our Guiding Principles

At AMI Asset Management, our investment process is driven by a clear set of principles designed to pursue attractive risk-adjusted returns through all market cycles. We believe in a transparent and disciplined approach that prioritizes financial soundness, durable business models, and long-term value.

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Recurring Revenue Focus

We invest exclusively in companies that derive 50%+ of their revenue from recurring sources, which we believe leads to more consistent cash flows and business durability. This focus on financially sound companies with recurring revenue models forms the bedrock of our investment decisions.

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Risk Management

Our Growth at a Reasonable Price (GARP) strategy is designed for downside protection and rigorous risk management. We believe this approach can perform defensively during market downturns, with a focus on preserving our clients' capital.

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Rigorous Fundamental Analysis

Every investment decision is backed by extensive fundamental research. We delve deep into financial statements, management quality, competitive landscapes, and industry trends to identify companies with sustainable competitive advantages.

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High Conviction, Actively Managed

We invest with intention, not obligation. Every position is entered into after deep research and high conviction. Our portfolios are concentrated in our best ideas, allowing quality to drive outcomes over quantity.

The Advantage of Recurring Revenue

AMI defines "recurring" as having products or services that are consumed within a 2-year period. Companies in AMI strategies must derive at least 50% of their revenue from recurring sources.

Typical Business Models

  • Subscription-based products or services
  • Consumable/disposable products
  • Low-cost discretionary products

Stable Growth Platform

  • Solid base of business from which to grow
  • No need for regeneration of revenue
  • Focus on long-term growth

Downside Protection

  • Tendency for greater consistency of revenue
  • Potential for lower volatility of earnings
  • Earnings typically hold up better in downturns

The Power of Low Beta

While high beta strategies are easy to execute, a low beta approach requires a disciplined active management process, with the goal of providing a more favorable risk-return profile for clients.

High Beta is Easy:

  • Anyone can buy high beta—just overweight Magnificent 7 or buy leveraged ETFs.
  • No skill is required to amplify market movements upward.
  • But you lose diversification and pay active management fees for passive exposure.
  • High beta strategies offer no downside protection during corrections.

Why Low Beta is Harder to Execute:

  • Requires deep fundamental analysis to find quality companies with lower volatility.
  • Demands sector diversification beyond momentum-driven mega-caps.
  • Must maintain growth potential while reducing downside risk.
  • Involves continuous portfolio rebalancing and risk monitoring.
  • Requires discipline to resist chasing hot sectors/stocks.

Bottom Line: Low beta construction requires a disciplined and rigorous active management process. High beta is just expensive index-hugging with concentrated risk.

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